Why north authentic
North Authentic helps you achieve your hair goals without the guess-work, chemicals and wasted investments on the wrong products. We do this by matching you with the right hair care products across 14+ clean hair care brands from around the globe.
Shop your own way
Simply check the shopping filters on the left side of each collection page, choosing your hair type, texture, goals and ingredient preferences to find exactly which products are best for you.
Set it and forget it
Subscribe and save
Save 10% on purchases when you subscribe. Choose to receive your favorite products at 30-, 60- or 90- day intervals and never run out when you need them most.
Not sure what you need? Take the North Authentic Hair Quiz to receive your very own expert-recommended hair care regimen. It just takes 2 minutes and it's FREE!
OUr seven agreements
North's Conscious Commitment
North Authentic's mission is to advocate for conscious hair care and sustainability. We reject toxic ingredients in hair products, educate on the dangers of their use, as well as provide expert hair care prescriptions.