out of business

North Authentic is closing its doors.

Shop all your favorite brands at our sister store MANEPRINT starting August 2024.

Shop your favorite brands

how north authentic works

tell us all about your hair

Take a quick and easy hair quiz to help us learn about your hair so we can give you a customized prescription.

take the quiz

get your personalized hair routine

Our Master Stylists (aka Hairologists) will give you personalized recommendations based on your hair type, texture, and hair goals.

get it delivered to your door

Order your prescribed routine or use our shopping filters to shop by your hair type, texture, ingredients of concern and more.

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Conscious choices and camera-worthy hair can co-exist

We've done a LOT of homework to find only the most effective clean hair products. You know, the ones that actually work. We don't fall for fancy labels, sexy ads, or influencer recommendations. As pro stylists, we've gotta see the results for ourselves before we pass them on to you.

Our loyalty lies with your hair and we're here to make it awesome.




I was skeptical when I first received my quiz results and only ordered a few items, but I became a true believer as soon as I started doing all the steps. Everything about my hair improved! Natalie’s expert Rx for KICKASS HAIR is the real deal!

Amy Z.
Los Angeles, CA


This was my first time ordering from North Authentic and I couldn't believe when my order was shipped within minutes after placing my order....My products were all as expected; they are all orginal and worked perfectly for my damaged hair.

Zeynep W.

All I can say is WOW!!

I must say your company could be and should be held up as the gold standard of outstanding customer service. I’m still astounded by the virtually immediate response to my original email and the ongoing prompt and kind responses and offers of resolution. All I can say is WOW!!I look forward to being an ongoing customer. You rock! I appreciate all you’ve done, truly.



They have such an amazing selection of hair care products! I love the fact that I can set it all up on auto delivery so I never run out.

Tarra W.

we make it easy to have salon hair from home

Do it yourself

No time for a quiz? No worries...

Simply check the shopping filters on the left side of each collection page. Choose your hair type, texture, goals and ingredient preferences to find exactly which products are best for you.

Shop Hair

take the hair quiz

End choice overwhelm and get a prescription for hair care that works for you *97% of people never get that from their stylists).

Your hair will look better, feel better, work better, and probably smell better.

Start Quiz

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Set it and Forget it!

Save 10% on purchases when you subscribe. Choose to receive your favorite products at 30-, 60-, up to 180- day intervals and never run out when you need them most.

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Why North Authentic

our conscious standard

In an unregulated industry, our standards are strict and we're not sorry.

In fact, they're the strictest in the business. Why?

You'd be surprised at how many so-called "clean" products still contain substances we don't want anywhere near our bodies.

Testing for Consistency

No "pinky swear" oversight here.

Your scalp is more absorbent than the skin on your forearms, FYI. So if a product contains even a trace of a chemical from our Hair Crimes List (yes, even one part per billion), we say buh-bye.

performance guaranteed

If a product passes our clean test but actually does nothing for your hair? See ya.

We only carry products that give you fabulous, salon-worth results (this isn't clean for clean's sake).

our founder
Created by a stylist who's qualified in more ways than one.

As a Master Stylist and autoimmune warrior, Natalie Palomino is devout to two things: Hair and Health.

Committed to the science of hair and how to improve it's overall condition she began issuing hair care prescriptions to her clients early in her career. The repeated dramatic improvements in her clients' hair made her one of the most sought-after stylists and hair care experts in the country.

After becoming diagnosed with two autoimmune diseases, her focus evolved to include overall health in her search and demand for only clean, or "conscious" ingredients.