Do you see why one "volumizing" shampoo would not work for everyone?
Generally, volumizing shampoos on the market are geared toward Pursuer 1 as they create volume by roughing up the cuticle, limiting softness and creating texture. These shampoos leave Pursuer 2 feeling like her hair is even more dry, frizzy and unmanageable.
Thank goodness due to multiple years of R&D, the hair industry has introduced a new breed of volumizing shampoos. These create thickness by creating space or plumpness of the hair similar to that of a lip plumping gloss or eye wrinkle cream. They don’t quite permanently change the physicality of either but rather delivers a temporary effect. I was once told to imagine candy dots. The little round candies that come on a sheet of paper. When those candies are not on the paper it sits flat, but when the paper is full of candy dots, it suddenly creates more space. This is kind of what happens with thickening shampoos. They leave molecules on the hair, like candy dots, temporarily. Make sense?
This type of volumizing shampoo is the perfect fit for Pursuer 2 as it creates more space without creating texture, dryness or roughing of the cuticle.
Not to worry...we are not going to leave you with this information and run. Instead, we have created a list of the top 5 volumizing shampoos depending on your hair texture and type. Not only are these the best because they deliver for our each of our pursuers, but also because they are free of toxic chemicals listed on our Barred Ingredient List that are generally found in hair care products. Here you go!