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Closed through April

• North Authentic will be closed to in-store/in-salon traffic through April 30, 2020. We have chosen to do this to protect the health and safety of every guest and staff member.

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ingredient preferences
Shop "Free Of"

All North Authentic products are free of: Sulfates, parabens, EDTA, 1,4 Dioxian, and many more all provided in our Hair Crimes List. While we work with our brands to become even more conscious, we identify additional "Free Of" ingredients on every product page.


Shop "Free Of" ingredient preferences using our Filters. You can also take the North Authentic Hair Quiz to get your personalized hair care prescription of the best products for your hair curl type.