It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
My hair changed from straight to wavy after having a baby and I had no idea how to work with it. It always seemed frizzy with the old straight hair products I was used to using. My stylist used this product on me along with the curl cleaning cream and my hair feels great and lays much smoother. So glad I discovered this product!
Wow! We're so happy to hear that you're loving this product as much as we do. Thank you for taking time out of your day to leave us this super kind review. We really appreciate you.
This has been my favorite shampoo for over a year, but this is the first time I’ve found it in a large bottle!
We're so happy that you found us, SarahBeth. Thank you for the review and for choosing North Authentic.
I have used this product for many years and it is amazing for your hair. Keeps hair healthy. Mild, pretty scent. Conditioner is thick and works great. I color my hair and have healthy hair from these products. Buying on North Authentic was excellent. Easy ordering, arrived to my home quickly in perfect condition. Very good experience.
We value your positive review and are happy to hear that you enjoyed your purchase from us.
Davines shampoo and conditioner are amazing. They help tame my frizzy hair for a great blow out. It smells wonderful and doesn't dry out my hair.
Thank you for the great feedback Katie! The Love Smoothing line is a gamechanger for taming frizz so we're so happy that you are loving the results.
I stayed at a hotel in Fort Lauderdale and loved the shampoo and conditioner. I have never used any that was better than this! My hair looked and felt like I just stepped out of the hair salon! I am hooked!!!!
Thank you so much for this 5-star review, Denise. We really appreciate you being a customer and helping to share the word about us. We're here for you anytime.