It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
Tried it once and seems to be a high quality product. When the shampoo came out of the bottle it was a very deep blue. I was worried it would stain my skin and my shower tile The blue did not cause a problem. I will keep using it once a week to see if it will keep the “Orange” away!!!
Thank you so much for the feedback Monique! It is very blue but shouldn't cause staining. Just a nice counteracting of orange tones in the hair. Hope you're enjoying it!
Noticable improvement after one wash!
Smells amazing and perfect toner for my highlights!
Other blue and purple shampoos have dangerous chemicals but this product does not. It’s also great quality! As a brunette with blond highlights you’ll want the blue shampoo. I apply to dry hair and leave for 20mins. I rinse in kitchen sink and then proceed to shower just to make sure of no staining. Thank you Kavella!