It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
Great results right away, wonderful product! Best purple shampoo I have tried
I use once per week. Does brighten the gray. Good lather and smell. Follow up with my other branded conditioner. Have thick curly hair.
Very nice scent, suds nicely left my hair clean & fresh but did have slight purple on my fingers & nails ....by the next day after I washed some dishes it was gone. Overall a good shampoo if you have silver hair!!!
Yay! We're so happy to hear that you're loving this product and thank you for the wonderful feedback.
This shampoo leaves my silver hair shiny, shiny, shiny! No brassiness with a hint of violet left behind when I leave the shampoo on my hair for a couple of minutes. I personally love the hint color, very, very subtle.
Thank you for your positive feedback, Deborah. We’re thrilled to hear you enjoyed Oway's Silver Steel Hair Bath Purple Shampoo. We find it to be a favorite among many of our customers. Thanks again for your kind words and for being a fantastic customer.
For a purple shampoo, it felt really nice and not like it was drying out my hair further. Maybe not as strong as some of the other ones on the market, but great for maintenance.
Thank you for the review and for choosing North Authentic. We are always here when you need us. :)