It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
This curly hair potion is phenomenal. It gives my salt and pepper curls great definition and hold, and is a perfect product to freshen up on day two and beyond. It doesn't flake, the smell is mild and clean, and a little goes a long way. I'm absolutely hooked! It shipped quickly and I'm so glad to have found North Authentic.
Thank you for the kind words, Jan. Your hair looks amazingg! We hope to serve you again soon.
Terrific! Only product I use!
Thank you for the wonderful feedback. We are always here when you need us.
This product is perfect for frizz free curls. It leaves curls defined, but not crunchy. The smell is clean and natural. Highly recommend.
Thank you for the feedback! It is so valuable to others trying to find the best product for them. :)
I love this product. It’s perfect for every day curls when followed by a curl cream for soft touchable curls!
I love this product! My curls dry perfectly, and whe they’re completely dry, I run my fingers through them so they appear softer
So happy to hear it Kathleen. Thank you for the wonderful feedback! It means so much to us.