It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
Excellent packing! I bought shampoo, conditioner and shower gel! I have been using it exclusively for a couple of years now. I usually buy from salons—but I am very happy with my purchase from North Authentic. Deb, Orcas Island, WA
So happy to hear it Debra. Thank you for the wonderful feedback! It means so much to us to have you as a client. XO
Light spray leaves my hair shiny and feels great!