It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
I have been using this shampoo for a few years now and can’t go back. It has a great smell and makes your hair feel so soft. Love!!
Thank you for your kind words, Sally! We’re glad you’re happy with your purchase. We strive to provide the cleanest, and toxin-free products that really work.
I have never found a shampoo that I like as much as the Minu. I have colored hair and it works great. Been using for about 2 years now and won’t be changing soon
When this was delivered, the pump was cracked, and the north authentic team sent me out a new one immediately. It was actually a holiday and I saw that they prepped the replacement order so quickly, I was impressed and appreciative. While I liked the melu shampoo/conditioner best, my sister really liked this orange blossom sent and it worked great for her hair. I’d say if you are on the oily side, pick melu, if you are dry go for minu (a more clean, herbal scent).
Thank you for the kind words, Kristen. We value your positive review and are happy to hear that you and your sister enjoyed your purchase from us. We are always here when you need us.
it was very nice to receive the dispenser, thank you
Thank you for the great pic and feedback Inna! So happy to hear it.
My hairdresser introduced me to this shampoo and conditioner and the two products are regular purchases for my hair. I have thick, natural wave, color treated hair and the two products give me healthy hair, shine, and softness! I shared the shampoo/conditioner with my two daughters and both were blown away with the product! Any gift giving now includes the shampoo/conditioner set:-)