It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
While gentle, it really thoroughly cleans my hair. Very nicely scented. Great brand!
We are so happy to hear it, Deborah! Thank you for the wonderful feedback.
The product was very well packed, and was delivered very quickly. Will definitely keep buying my products from North Authentic from now on!
Thank you so much for your amazing review, Deepa! Just let us know if we can help you with anything further.
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