It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
Older, finer, thinner, colored hair with oh so much damage. This morning it feels like silk. Pure magic for this blonde!
Yay! We're so happy to know that this product is working wonders for your hair, Sally! Thank you for leaving us this awesome review.
I ordered a variety of Davines shampoo and conditioner samples to try. Loved the scent of the Nounou and the way it left my hair smooth. Will be purchasing full-size bottles.
I love love love davines hair care product line, from their shampoos to their mousse,, hairspray, leave in conditioner! This one is very moisturizing and smells fantastic!
Thank you for your kind words, Adriana. We really appreciate you taking a time out of your day to leave us a review. We are always here when you need us.
Love this shampoo! It does not make your hair oily. Calms down my hair texture.
Thank you for the great feed back! So happy to hear you are enjoying your Nounou.
absolutely love this shampoo!! it is super hydrating, yet doesn't make your hair oily. 5+ star review! my new fav
Hi, Jessica! Thank you for this wonderful review and for choosing North Authentic. We really appreciate you being a customer and helping to share the word about us. We are always here when you need us. :)