It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
It is light, impactful and a little goes a long way!
We're grateful for your support and thrilled to know that you're enjoying our product. Thank you for the great review!
Great product but wish it was sold in larger amounts or another refill option. I’m ending up with multiple bottles that I can reuse but still seems like there should be a better option.
We're incredibly happy to know that we were able to help you achieve your hair goals. Thank you for taking the time to write this review, it means a lot to us.
I like it, but I’m not like ohhhhh I Love it. I’ll order it again probably
Thank you for sharing your feedback about our product. We’re glad to hear that you liked your purchase from us.