It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
Used this product on towel dried hair before washing, left to process for 10-15 minutes. My hair felt so smooth and silky in the shower upon rinsing. I have long, fine, highlighted hair and this gives it shine and manageability (where it can otherwise feel dry and snag at the ends when I air dry and run my fingers through it). I’d like to try using it as an overnight mask. Otherwise it works great weekly and I really love the scent.