It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
Since entering my 30s, my hair began thinning dramatically. The only volumizing shampoo that seemed to add body was a cheap, chemical-heavy option that I feared was doing more damage to my scalp long-term. This shampoo is absolutely lovely. My scalp feels hydrated and the texture of my hair is much softer, fuller, and luxurious. I hadn't realized how much confidence I had lost until I started using this product.
We appreciate your feedback and are happy to hear that you had a positive experience with our product.
My hair it’s looks fabulous , I like this product!
Thank you for your kind words, Olesea! We’re glad to know that you’re happy with your purchase.