It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
I was wary of this because of reviews but I am so glad I tried this!!! I have bleached hair and a sensitive scalp so I have tried EVERYTHING and this is the best natural shampoo hands down. It actually cleans my hair and leaves it in good condition with body and shine! Better than the best brands- natural and not!
I have a fine, curly, dyed and keratin-treated hair. Reverie Shampoo is an awesome product. I follow my shampoo with the conditioner and I have the best result. Everyone around me asks what I've done to my hair. Does it worth the splurge? Totally, instead of 5 products for my hair routine, now I only use 3.
This product revolutionized how I value quality shampoos and conditioners. I have thick, straight, normal-to-oily hair. I live in a big city with lots of air pollution, so I have to wash my hair almost every day. Every time I use this product, it completely cleans my hair, making it shiny, full, and bouncy. You can tell the ingredients are safe -- no harsh chemical smell, nor sticky residues after you use it. I sometimes wash my hair at night and go to sleep with it wet. When I wake up, I have this amazingly bouncy and shiny hair that I never got from any other shampoo or conditioner. This shampoo/conditioner is incredible. Plus it smells really good.
I was looking for a natural, sulfate- and paraben-free shampoo that is suitable for everyday use. I think it smells quite natural and herby, and I like that. It is quite gentle and not drying, which is what I was looking for exactly (I already have a more clarifying shampoo I love from Aesop). The natural ingredients in this shampoo are so well formulated, it feels great to use it.
I never have to blow dry my hair when I use this shampoo. My hair looks perfectly styled.