It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
This does a great job of de-frizzing my hair and providing a spruce up as needed. At first, it smells great, gingery, then it has a strange smell I'm not crazy about. It doesn't seem to linger, and I'll probably buy it again because I like what it does.
Thank you for the great feedback! We will definitely pass this on. :)
This is one of my all time fav products. My daughter has curly hair and I have processed hair and this product is a must for us. It never weighs the hair down and never feels greasy! It’s perfect for all hair types. We use it everyday.
We're honored by your kind words, Chrissy. Thank you for choosing our product and sharing your positive review.
Amazing! Love this leave-in treatment. Makes your hair super soft.
Thank you for the review and for choosing North Authentic, Lindsey. We really appreciate you being a customer and helping to share the word about us. We are always here when you need us. :)
Love this stuff! I have super thin And straight hair that gets tangled easy, but also looks greasy easily- this stuff is magic! Doesn't weigh it down or anything but still makes it so I can get a brush through :)