It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
The best shampoo n conditioner line for me! The results are wonderful and it smells divine. I was impressed with the amazing customer service and fast delivery. I really appreciate the great experience. You got a new loyal customer here!
Hair is very smooth and shiny! And you do need very little of the product to use!