It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
I have tried nearly every brand of curl shampoo on the market. This is the only one that has ever worked for my long, loose curls. Hydrating yet cleansing, and combats frizz even before I use conditioner and styling product.
Your kind words made our day. We’re happy to hear you love our product.
I have been using this shampoo for years! My hair is so much better with this and the Love Curl Conditioner. Really defined waves and curls.
I think this is the best shampoo and conditioner I have ever used! I have fine hair with waves that gets frizzy. I’m not one to use products so usually pull out my scrunchy and call it a day. Now I can leave my hair untied. My hair is soft, very shiny and not weighed down. Highly recommend
We are so happy to hear it Joann! Thank you for the wonderful feedback.
My hairdresser recommended this product line to control frizz and hydrate my curls, and I love it. I have type 2a/2b hair, and this shampoo and conditioner work perfectly. I just wash and go, and my hair falls into place every day!
I don't know how to explain it, but my hair just looks so great now. It's shiny and feels much less chaotic. I've been using it with the Love conditioner. Both great hair products.