It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
I love this! Always leaves my hair soft and shiny and way more manageable
Wonderful to hear Isabelle! Thank you so much for the feedback. We appreciate you
I love this mask for my bleached, fragile hair. It is truly a life saver. Ordering the large bottle from North Authentic makes it more economical and saves me on shipping. I highly recommend!
I love this mask for my bleached, fragile hair. It is truly a life saver. Ordering the large bottle from North Authentic makes it more economical and saves me on shipping. I highly recommend!
My hair was feeling like it just needed a little extra love and I tried this Nounou hair mask that Natalie recommended in her blog and oh wow! The Naounou hair mask nourished my hair and made it feel silky smooth. I was able to brush threw it without tangles and style it like I'd just walked out of the salon! The Nounou hair mask has now become a part of my hair care routine!