It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
I use it as I'm braiding my hair in a French braid. I run a tiny bit on my fingertips and proceed to braid hair, adding more as I go. It really makes the braid sleek all day, no fuzzies.
Thank you for taking a time out of your day to leave us this wonderful feedback, Chris! We really appreciate it.
Perfect for frequent use on dyed hair. Perfect wet or dry. Smells wonderful.
Thank you for the great feedback.
Use this with reverie milk after blowing out my fine curly hair to keep it from getting frizzy and curly. Works for frizz and decreases it from getting curly. Also, keeps hold. Love reverie products and meaningful ingredients
I switched over from the styling pomade I've been using for years for this. I have a pixie cut with a lot of volume on the top and this works great for piecing out my hair and giving it juuuust enough texture. It doesn't leave it greasy or crunchy and it holds all day with a medium hold hair spray. I'm already planning on buying more.
I was skeptical about this product when I bought it. I am pretty picky about the consistency of my hair products...I don't like them too runny or too ***** either. This one is perfect. It works great on my pixie cut. I especially love the fact that it is clean. I will be buying this again!