It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
I love this shampoo for my fine hair. I live in a cold climate 9 months out of the year and this keeps my hair moisturized and clean all year without weighing it down. I use it in both the summer and winter in combination with the Oi conditioner. I'm also a competitive swimmer and find that it keeps my hair very soft (my hairdresser comments how healthy my hair is). I use the conditioner under my cap before I swim. It's really hard to find Davines products in salons and I'm so glad NA sells the liter online.
Thank you so much for the feedback Heidi! We will definitely make this a recommendation for swimmers. This type of info helps us refer it to the right clients. We appreciate you!
I’ve been using Aveda hair products for 20+ years, I thought I’d never switch until a new hair dresser shared Davine’s with me. Loving it!
We're grateful for your support and thrilled to know that you're enjoying our product. Thank you for the great review!
Very good product
Your feedback is greatly appreciated. We're thrilled to know that our product has brought you satisfaction.
I have been using Davines for many years. When the winter dryness roles around Oi keeps my hair health and conditioned. Worth every penny!
Wow! Your hair looks amazing Ashley! Thank you for sharing your feedback about Davines OI Shampoo. We’re so happy to hear that you enjoyed your purchase from us.
It's a great shampoo
Thank you for your kind words, Kelly. We really appreciate you taking a time out of your day to leave us a review. We are always here when you need us.