It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
I bought the medium/small size shampoo & conditioner! I love them both. I can’t use the conditioner everyday since it is a little weighing. The shampoo is great for e dry day heit
Thank you for taking time out of your day to leave us this super kind review, Ann. We're always here when you need us.
For the money … not worth it. I use an all natural shampoo with way less ingredients that works way way better. My hair looks dirty the next day too. Maybe a different formula would be better? Over priced.