It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
I have been using this for years. It adds a bit flexible and defined hold to my wavy hair after I have dried it. On day two, I just wet my hands and run it through and it seems to reactivate the product in my hair and I'm good to go! As always, OWAY smells fantastic and clean and doesn't aggravate my very sensitive nose. Smell dissipates quickly.
A little goes a long way. Some hair looks great, soft and shiny. The next hair starts to feel a little greasy.
Thank you for your kind words, Jenna! We’re glad you’re happy with your purchase. We strive to provide the cleanest, and toxin-free products that really work.
I love O Way products. I know they're clean and also don't have fragrances that trigger migraines for me. This stuff smooths on after I dry my hair (wavy/curly hair) and provides hold, definition and softness. On day two when I don't shampoo, I wet my hands and run them through and it looks good as freshly washed.
Yay! We're glad to know that you're liking Oway products as much as we do, Leslie. Thank you for the review and for choosing North Authentic. We are always here when you need us.
I was not familiar with this brand or product and stumbled across it while shopping for another product. I was looking for a cleaner version of a volumizer as I had previously used Living Proof Full Thickening Cream. This product is a thick liquid and I apply it when my hair is damp. It is difficult to control the amount of product dispensed due to the pump. I have noticed that the overall volumizing effect is inconsistent which may be due to the properties of my hair (very long, straight, color-treated and Asian descent). I also do not own or use a hair dryer and that may also affect the final overall effect. Overall, I am pleased with the cleaner version of a volumizer and the bottle should last a very long time.
Thank you for the kind words, Rebecca. We value so much your positive review and are happy to hear that you enjoyed your purchase from us.
Very light weight and moisturizing...LOVE IT!! My hair is thin, blonde and damaged and it leaves my hair bouncy, smooth and frizz free.