It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
I use this daily. Love the way it makes my hair feel. Smells amazing
I just started using this product and have been Pleasantly surprised with how much I can tell a difference in my hair. Whether spending the day outside in the elements, or hanging out at the pool/beach, the Elixir protects from all elements, smells great, and doesn't leave a greasy residue.
Because I have color treated hair, I use this a lot especially during the summer. Helps prolong my color and keep it hydrated!
I loveeee it, does exactly what is says it does. My hair was black and recently got it blonde to do an ashy gray color on it. My hair dresser said to be careful as the chlorine could turn my hair green. I sprayed this all over my hair, I was so afraid I saturated the hair with this elixir. I was in the pool for half a day I didn't submerge my hair in the water but it did get pretty wet from my child splashing. I have no green hair and no fading!
I love this product. I have red in my hair and this product has protected it on my swims. The smell is amazing and you can feel and see the product working.
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