Banish brassy hair! Original Mineral’s sulfate free purple shampoo keeps blonde hair and natural grey hair bright and cool without over-pigmenting like other shampoos. The gentle, yet effective formula cleanses the hair and helps retain cool tones like ash blonde, platinum blonde or cool icy blonde. 

Pro Tip: 

You will see best results of purple shampoo for blonde hair. Use no more than once every week or every other week to keep hair from being over-pigmented and dull. Use a clarifying shampoo, like Davines Solu Shampoo, before use to remove build up and receive best results. Follow with Conquer Blonde Silver Masque.

All O&M Hair Care products are consciously formulated with nourishing Australian naturals, vitamins and gentle surfactants that create healthy, lustrous hair without the chemical overload. 

• Eliminates undesirable yellow tones from blonde and grey hair
• Infuses blonde and silver tones with brightness and shine
• Nourishing Australian naturals gentle cleanse the hair and scalp
• Non-Toxic formula supports good health and well-being
• Gluten-Free, Cruelty Free & Vegan

After wetting hair, apply liberally. Massage into scalp and around the hairline. Leave in for a minimum of 2 minutes. For a more intense result, leave in for a maximum of 5 minutes, then rinse.

For an extra dose of blonde maintenance and hydration, follow up with O&M CONQUER BLONDE MASQUE.

Reverse Osmosis water, Lauroyl Methyl Glucamide, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Polyquaternium-7, Coco-Glucoside, Glyceryl Oleate, Hydrolyzed Jojoba Esters, Acrylates/Steareth-20 Methacrylate Crosspolymer, Acrylates/Steareth-20 Methacrylate Copolymer, Glycol Distearate, Laureth-4, Cocamidopropyl Betaine, Santalum Acuminatum Fruit (Quandong) Extract, Citrus Glauca Fruit (Dessert Lime) Extract, Acacia Victoriae Fruit (Wattle Seed) Extract, Sodium Hy-

droxymethylglycinate, Sorbitan Caprylate, Phenoxyethanol, Benzyl Alcohol, Benzoic Acid, Fragrance,Mica, Titanium Dioxide, CI 77742, Acid Violet 43, Polyquaternium 10, Betaine, Allantoin, Santalum Acuminatum Fruit (Quandong) Extract, Panthenol (Pro-Vitamin B-5), Chondrus Crispus Extract, Sodium Hyaluronate, Aloe Vera(Vera) Barbadensis Leaf Extract, Acid Red 33, Citric Acid, PEG-150 Pentaerythrityl Tetrastearate, PEG-6 Caprylic/Capric Glycerides, Sodium Hydroxide, Amyl Cinnamal,

Geraniol, Hydroxycitronellal, Hydroxyisohexyl 3 Cyclohexene Carboxaldehyde, Limonene, Linalool

Davines’ purple shampoo leaves blondes feeling bright and cool without over-pigmenting like other shampoos. Great for maintaining ash blonde, cool blonde or platinum blonde color. Protects against yellowing from sun exposure and build up while delivering moisture and shine making this the best purple shampoo for dry hair. 
 

Pro Tip: 

You will see best results of purple shampoo for blonde hair. Use no more than once every week or every other week to keep hair from being over-pigmented and dull. Use a clarifying shampoo, like Davines Solu Shampoo, before use to remove build up and receive best results.

Pumps included with liter orders

• For platinum and cool blonde hair
• Hair color is vibrant, protected and pure
• Alchemic shampoos are enhanced with Vitamin B to moisturize and protect

Apply dime size amount into hands and emulsify. Apply to wet hair from scalp to ends. Massage into a lather. Rinse and repeat if necessary. Follow with Alchemic SILVER Conditioner for optimal benefits.

AQUA / WATER / EAU, SODIUMLAUROYL METHYL ISETHIONATE, GLYCERIN, COCAMIDOPROPYLBETAINE, DISODIUM COCOAMPHODIACETATE, SODIUM LAUROYLSARCOSINATE, DECYL GLUCOSIDE, PANTHENOL, SODIUMCOCOYL GLYCINATE, ACRYLATES/C10-30 ALKYL ACRYLATECROSSPOLYMER, BENZYL ALCOHOL, SODIUM CHLORIDE,PARFUM / FRAGRANCE, POLYSORBATE 20, POLYESTER-11,SODIUM BENZOATE, SODIUM PCA, POLYQUATERNIUM-10,TRISODIUM ETHYLENEDIAMINE DISUCCINATE, GUAR HYDROXYPROPYLTRIMONIUMCHLORIDE, TETRASODIUM GLUTAMATEDIACETATE, ACID VIOLET 43

Davines’ purple conditioner leaves blondes feeling bright and cool without over-pigmenting like other purple hair masks. Great for maintaining ash blonde, cool blonde or platinum blonde color. Protects against yellowing from sun exposure and build up while delivering moisture and shine making this the best purple conditioner for dry hair. 
 

Pro Tip: 

Use with Alchemic Silver Shampoo for best results on blonde hair. Use no more than once every week or every other week to keep hair from being over-pigmented and dull. Use a clarifying shampoo, like Davines Solu Shampoo, before use to remove build up and receive best results.

Pumps included with liter orders

• Alchemic Silver Conditioner maintains the clarity and tone of these hair colors and protects against the yellowing effects of sun exposure
• Color is vibrant, protected and enhanced
• Also a go-to for white or silver foxes to decrease yellowing

Following Alchemic SILVER Shampoo, apply evenly to damp hair from lengths to ends. Comb through with our Tangle Teezer Aqua Brush and let process for 2 to 3 minutes, then rinse thoroughly. Follow with Color enhancing leave-in like 12 Benefits Leave-In Treatment.

Alchemic conditioners are enhanced with Jojoba oil to add softness and shine.

AQUA / WATER / EAU, CETEARYL ALCOHOL, GLYCERIN,CETYL ALCOHOL, CETRIMONIUM CHLORIDE, BEHENETH-25, GLYCERYL STEARATE,POLYGLYCERYL-4 OLEATE, BENZYL ALCOHOL, ETHYLHEXYL METHOXYCINNAMATE,PARFUM / FRAGRANCE, SIMMONDSIA CHINENSIS SEED OIL / SIMMONDSIA CHINENSIS(JOJOBA) SEED OIL, TOCOPHEROL, DISODIUM EDTA, HYDROXYETHYLCELLULOSE,SODIUM BENZOATE, GLYCERYL OLIVATE, HYDROGENATED PALM GLYCERIDES CITRATE,HYDROGENATED RAPESEED ALCOHOL, SCLEROTIUM GUM, CITRIC ACID, ACID VIOLET 43

For cleansing and toning out yellow in brassy blondes or gray hair.

Why Purple? Purple is the opposite of yellow on the color wheel. The tones used in our Purple Shampoo are meant to fight brassy yellow tones in hair. Purple Shampoo can also be used to maintain fashion purple dyes.

PRO TIP: For very dry or damaged hair, you can mix a little bit of any Conditioner or a Mask into the shampoo in your palm before applying the shampoo. This allows you to customize your toning shampoo to your preferred level of conditioning! 

• Organic Aloe Vera Extract: As with most of our products, Aloe is the first ingredient in this product. It contains enzymes which repairs dead skin cells on the scalp. Aloe vera has a chemical make-up similar to that of keratin, rejuvenating the hair, giving it more elasticity and preventing breakage.
• Hydrolyzed Jojoba Esters: Naturally increased dye uptake and promotes color retention. Assists with hydration and detangling. Silicone alternative.
• Hydrolyzed Jojoba Protein: Effective plant-based protein for repairing and conditioning damaged hair. Helps hair retain moisture and adds shine.
• Sucrose Cocoate: Natural, PEG-free moisturizer derived from coconuts. Helps to make shampoo foam denser so that targeted application is easier (such as when roots need to be toned longer than ends). Simply add more water and lather further to disperse shampoo throughout hair.

Lather and leave on for 1-5 minutes depending on desired intensity.

Aloe Barbadensis Leaf Extract*, Sodium Cocoyl Glycinate, Cocamidopropyl Hydroxysultaine, Decyl Glucoside, Cocamidopropyl Betaine, Glycerin*, Sucrose Cocoate, Leuconostoc/Radish Root Ferment Filtrate, Glycol Distearate, Hydrolyzed Jojoba Protein, Gluconolactone, Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Jojoba Esters, Potassium Sorbate, Acid Violet 43 CI 60730, Prunus Armeniaca L. (Apricot Kernel) Essential Oil, Vanilla Planifolia Fruit Extract*, Citric Acid, Acid Red 33 CI 17200, Dipteryx Odorata (Tonka Bean) Absolute*, Citrus Grandis (Grapefruit) Peel Oil* *organic

Davines’ marine blue conditioner, while great to maintain blue creative colors, is also the answer to those brunettes wanting to tone brassy highlights. As blondes have their beloved purple shampoos and conditioners, like the Davines Alchemical Silver line, those with highlighted brunette hair or darker (aka brondes) also need anti-brass at-home treatments between color appointments. Use Davines Alchemic Marine Blue Conditioner to maintain cooler tones in your highlights. 
 

Pro Tip: 

Use with Alchemic Blue Conditioner on darker blonde or darker to combat brassy or orange tones. Use no more than once every week or every other week to keep hair from being over-pigmented and dull. Use a clarifying shampoo, like Davines Solu Shampoo, before use to remove build up and receive best results.

• Alchemic Silver Conditioner maintains the clarity and tone of these hair colors and protects against the yellowing effects of sun exposure
• Color is vibrant, protected and enhanced
• Also a go-to for white or silver foxes to decrease yellowing

Following Alchemic SILVER Shampoo, apply evenly to damp hair from lengths to ends. Comb through with our Tangle Teezer Aqua Brush and let process for 2 to 3 minutes, then rinse thoroughly. Follow with Color enhancing leave-in like 12 Benefits Leave-In Treatment.

Alchemic conditioners are enhanced with Jojoba oil to add softness and shine.

AQUA / WATER / EAU, CETEARYL ALCOHOL, GLYCERIN,CETYL ALCOHOL, CETRIMONIUM CHLORIDE, BEHENETH-25, GLYCERYL STEARATE,POLYGLYCERYL-4 OLEATE, BENZYL ALCOHOL, ETHYLHEXYL METHOXYCINNAMATE,PARFUM / FRAGRANCE, SIMMONDSIA CHINENSIS SEED OIL / SIMMONDSIA CHINENSIS(JOJOBA) SEED OIL, TOCOPHEROL, DISODIUM EDTA, HYDROXYETHYLCELLULOSE,SODIUM BENZOATE, GLYCERYL OLIVATE, HYDROGENATED PALM GLYCERIDES CITRATE,HYDROGENATED RAPESEED ALCOHOL, SCLEROTIUM GUM, CITRIC ACID, ACID VIOLET 43

Banish the brass and restore the health of blonde and grey.  Gift Set includes: 

Shampoo (250 ml): O&M Conquer Blonde Shampoo keeps blonde and natural grey hair luminous and bright by eliminating yellow tones. Its gentle, yet effective formula cleanses the hair and helps retain cool tones with Organic Desert Lime, Aloe Vera and Blue-Violet Pigments. 

Masque (250 ml): Our O&M Conquer Blonde Silver Masque restores the health and brilliance of blonde and grey hair types with an ultra-nourishing blend of certified Organic Coconut Oil, Native Australian Quandong Fruit and Shea Butter.  

• Eliminates undesirable yellow tones from blonde and grey hair
• Infuses blonde and silver tones with brightness and shine
• Nourishing Australian naturals gentle cleanse the hair and scalp
• Non-Toxic formula supports good health and well-being
• Gluten-Free, Cruelty Free & Vegan

Shampoo: After wetting hair, apply liberally. Massage into scalp and around the hairline. Leave in for a minimum of 2 minutes. For a more intense result, leave in for a maximum of 5 minutes, then rinse.

Masque: After shampooing, remove excess water and apply a healthy amount of O&M Conquer Blonde Silver Masque. Starting at the ends, massage and working into the hair. Leave on for a minimum of 2 minutes or a maximum of 10 minutes for more dramatic results. Rinse.

See: Conquer Blonde Silver Shampoo, Conquer Blonde Silver Masque