It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
This has to be the WORST packaging I've ever dealt with. The plastic is so hard that I can't even squeeze the masque out. I literally had to break the bottle in order to use it. And I'm not exaggerating. Once I cut open the bottle to get to the product, I was underwhelmed. Didn't see any difference in the tone of my hair or in the texture. I definitely won't bother with it anymore
Hi Vkomisar! We just saw your review and are so glad you let us know about these issues. We are going to ship you samples of our other purple shampoos and conditioner for you to try. Hopefully, one will be the perfect fit!
Oh my gosh first time ever using this with the shampoo, hair perfector, and hair butter. My hair feels fantastic and I feel because of the quality I am able to not wash it as much. With those of us that like to color our hair if we do that a lot it washes out the color quicker. I am happy to say that this is the best product that I have used since my grey hair has came in and I have started to color it to cover it up.
Yay Angie! We are so happy to hear it. Thank you for sharing.
This product is a holy grail for banishing brass. It did such an amazing job on turning my grown out brassy balayage hair to a beautiful cool tone. Added bonus it made my hair feel very soft and nourished.
The purple shampoo works very well for my hair. I am super happy with the results as it keeps my colored hair from not being brassy. I would recommend this product.
The combo with Conquer Blonde Shampoo is unbeatable. It really brightens the hair and cuts brassy gold. I love it!