It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
I have tried various purple shampoos and conditioners by far this is the best. It brings up the silver in my gray which I prefer. It creates a nice shine and it doesn't stain my shower. Give it a try. Their sample size could be a great introduction to the product line
Thank you for taking the time to share your positive experience. We're thrilled to have made you a happy customer.
Nice product! I mix it with my other Davine shampoo
We're honored to have earned your praise. Thank you for choosing our product and sharing your positive experience.