It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
Great quality, serve the purpose with excellent ingredients!
Currently my hair just needs to be freshly highlighted. Its been 5 months. But Im so happy to have a non toxic purple shampoo!
This shampoo provides a deep clean without stripping my dry hair of moisture. I will be purchasing the larger size.
After using a different purple shampoo that I realized I was allergic to, Kavella’s shampoo was great! Natural with a light scent that was hardly noticeable which really helps me. Would love a purple conditioner to go with the shampoo!