It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
Lathers well, rinses cleans, adds shine and volume.
Love it! Smells excellent
Love the smell of this product, and that's a big deal for me since I am very sensitive to any chemicals, or chemical smells.
This shampoo definitely added luxurious volume to my fine hair.
Love it! Got my hair colored a few months back. It was completely damaged, but starting using this product and it made my hair soft without getting greasy (which I tend to get with most shampoos/conditioners). Even the hairdresser, when I returned for a touch-up, asked what I've been using on my hair. Game changer!