It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
I’ve used this product for years but they recently changed the formula. It feels the same but the scent is not good. I tried to accept it but I couldn’t. It smells like a cheap men’s grooming product. It’s a shame they ruined a great product.
I’ve been using this product for years now. My hair is a difficult to manage texture and this product smooths it just the right amount. Light, not greasy at all. I love it
We're honored to have earned your praise. Thank you for choosing our product and sharing your positive experience.
Tames my fine frizzy hair. This is one of my few must haves.
Thank you for this wonderful review and for choosing North Authentic. We really appreciate you being a customer and helping to share the word about us. We are always here when you need us. :)
OWay smoothing serum saves my hair by taking it from frizzy fine hair to smoother thicker and shiny hair.
So happy to hear it Brigitte! Thank you for the feedback! We appreciate you.
this is one of the few products that keeps my dry curly hair intact and workable. great company, superior product.