It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
Came back to Menu after trying others. It is perfect in every way. Smells lovely and leave hairs soft, shinny and strong.
So happy to hear it! Thank you for the feedback.
I tried the sample and right away wanted to order the regular size.
Yay! We're happy to hear that you're loving this product. Great choice!
Lots of lather, smells great and my hair feels great.
Thank you for the kind words, Rita. We are happy to hear that you enjoyed your purchase from us.
this product. Repeat purchase for me. Relocating to the East Coast so it’ll be interesting to see how it performs in more humid conditions. Fragrance is pleasant and it’s concentrated so a little goes a long way. Great product!
Thank you for always choosing North Authentic for your hair care needs, Deborah. We really appreciate you being a customer and helping to share the word about us. We are always here when you need us. :)
This shampoo is honestly a game changer for me. I bought samples of many different davine combos and this one did the most for my dry damaged hair. For reference, I have a lot of super fine hair that was damaged by another shampoo. This helped my hair heal sooo quickly. Minus one star because it's a bit too fragrant for me but the smell is nice.
Yay! So happy to hear it. Thank you for the wonderful feedback.