It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
This the best I have tried for color treated hair. Love the smell!
We're glad to know that this product helps you achieve your hair goals. Thanks for taking the time to write this review; it means a lot to us. Cheers!
I love Davines products and especially the OI line. You can not go wrong with this product.
We're glad to know that this product helps you achieve your hair goals. Thanks for taking the time to write this review; it means a lot to us. Cheers!
I have never had a product that was perfect for my hair. I have thick hair and it is difficult to find a shampoo and conditioner to make my hair feel soft till now. I recommend this to anyone.
This shampoo has, over the last few years, added so much strength and volume to my fine hair. I only take off a star because it took me a week to get the pump to work on the liter bottle.
I love this conditioner so much and have been using it for years. Makes the hair so soft and hydrated. I love that north authentic has the liter size that comes with the pump. They have fast delivery and wonderful customer service.
Thank you for sharing your feedback about our product, Jean. We’re glad to hear that you enjoyed your purchase from us.