It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
Keeping the Yellow tints out of my hair was a full time effort. This shampoo makes it easy. I love the way it brings out the silver tones in my hair while also making it fuller and giving it more body.
This is by far the best toning shampoo I have ever used. I always recommend to any of my blonde friends!
This shampoo is the best toning shampoo I've been able to find. I have used so many and keep coming right back to this one!
I was shocked at how much brass it removes from blondes. Love the cooler tone and the models we have used it on, love the way their hair feels after.
This is the best purple shampoo for my blonde hair.. It really helps with any brassiness that may occur and gets my ashy blonde back to where I like it! I would recommend this to all blondes!!!
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