It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
Great for my husband’s fine hair.
We're so happy to hear that it worked for your husband and thank you for this wonderful feedback. We are always here when you need us. :)
I seriously love this shampoo. Dry weather makes my head itchy and this formula totally helps with that. The ingredients are clean and my hair is left looking and feeling wonderful. Love it!
My hair is much softer, more manageable & shiny. No more itchy scalp as caused by other shampoos. It is very gentle but my hair is very clean after use . The scent is pleasant too. It is the only shampoo my daughter and I will use.
This is a great shampoo. Nourishing and a big plus for the natural ingredients.
My hair felt so clean and fresh. Smells so fresh