It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
I got put onto this by my barber. I use it on my beard daily and my face for acne. Can’t go back to using anything else, it simply doesn’t work as well as this.
Thank you for the review and for choosing North Authentic, Mike. We really appreciate you being a customer and helping to share the word about us.
The great: This balm is great for giving my wavy, prone to frizzy, thin, hair some weight and texture so it can be a little more defined. Smells nice, all natural. Love it. Ordering was fine and customer service great. They corrected my shipping address that had auto populated incorrectly from my Google Pay account. The bad: The 64oz pouch came in a cardboard box filled with packing peanuts and a non-recyclable plastic coated brochure for North Authentic. I ordered the pouch for eco reasons. The peanuts are likely compostable, but won't break down in regular garbage without oxygen, and I'm thoroughly confused by the plastic-coated paper brochure for a "conscious hair care company.' Please reconsider, North Authentic.
Thank you for the kind words, Cassandra. We value your positive review and are happy to hear that you enjoyed your purchase from us.
really disappointed in the performance of this product. it separated constantly, meaning I had to stir the product before using it. never had to do that and frankly not sure why they decided to leave the formula like that. the worst part is after 2 months of using it sparingly I found mold growing. went to look at the INCI only to find there's basically no preservative. probably why my scalp was in such bad shape afterwards.
Hi DK, We are so sorry to hear that you had a less than wonderful experience with your product. As the Balm is all natural, it is normal for the ingredients to separate as they don’t include chemical binding ingredients. All natural products should be shaken or stirred before use. Also, you’re right, as the product is clean there are no chemical preservatives in it. Cult & King uses a special tincture preservative. We recommend closing it air tight and shaking it vigorously to remix it. With that being said, the mold is absolutely not normal. We are happy to replace the product for you asap.
This balm is perfect for after blow drying. I use it to shape and tame any flyaways that remain. You don’t need much and I love the scent!
Thank you for the great feedback Emilie. So happy to hear you are loving the balm. The smell is amazing.
Really love this hair balm! Smells great and is good for smoothing the frizz and adding a little separation to my curls. Works well on wet hair as well as dry. Definitely recommend! Love the super clean ingredients as well!
Thank you for this wonderful review and for choosing North Authentic, Michele. We really appreciate you being a customer and helping to share the word about us. We are always here when you need us. :)