It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
Cleans without drying
Thank you for taking the time to write this review, Ryan. It means a lot to us. Cheers!
My husband loves this shampoo. It strips your hair really well & has an amazing smell.
Yay! We're happy to hear that your husband is loving this product. Thank you for leaving us an awesome review.
Best clarifying shampoo
Yay! Thank you for this wonderful review and for choosing North Authentic, Christine. We really appreciate you being a customer and helping to share the word about us. We are always here when you need us. :)
Washes super clean, non drying which is a first for a clarifying shampoo! Honestly it's the best. Love davines
Thank you for this wonderful review and for choosing North Authentic, Kelly! We really appreciate you being a customer and helping to share the word about us. We are always here when you need us. :)