It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
I’m over the moon with how silky and smooth my hair feels and looks. Scent is quite pleasant. Highly recommend this product and will keep in my hairstyle routine forever.
OMG Deborah, this review made our day! We're so happy to hear that you're loving this product (as much as we do). Now, we're dying to see that silky smooth hair!
I really like this serum, it does not make my hair heavy, or greasy and gives it some shine. I can't wait to use it when it gets a little more humid here.
I'm obsessed with how shiny and silky this product has made my hair. Definitely a must have! Plus this is the perfect size to take on the go.
Does a great job in creating shine and softness, allowing for a great finish for sure!
This is my all time favorite hair product. It makes my hair like silk and smells amazing. I have fine hair and this doesnâ€™t weigh it down. The bottle is very small but you really donâ€™t need a lot. It lasts me a long time.