It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
My hair has never looked and felt so good after using this product!
Thank you for the kind words, Melissa. We value your positive review and are happy to hear that you enjoyed your purchase from us.
My hair feels more resilient after incorporating this product into my weekly routine. For hair that is strong, healthy, shiny and resistant to heat and the natural environment use Olaplex No 3!
Thank you for your positive review and we are so happy to hear that you enjoyed your purchase from us.
Makes my hair smooth and strong
Thank you for the review and for choosing North Authentic, William. We are always here when you need us.
My hair has been through a lot over the years - good and bad dye jobs, sun damage, every kind of haircut you can think of... Now I'm working to repair and rebuild. I have been using this product to bring back my beautiful hair from the grave. It has a lovely scent and texture and so far is doing wonders to repair the damage. One of my new fav products!
Great feedback Rachael! Thank you for taking the time. We are so happy to hear you are love the results. Olaplex 3 is a gamechanger!
love this product. I have damaged hair from going to the pool and it always helps.
Thank you for the wonderful review, Isabelle! We're happy to know that you are loving this product as much as we do. ♥