It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
Great shampoo! Lightweight and smells great.. honestly I'm usually a Davines girl but this shampoo is a game changer for me and my wavy hair. It doesn't weigh it down and my hair doesn't feel heavy!! It's never looked better!
This product really delivers. It’s not harsh at all but suds up beautifully. Great for my curls.
Thank you for this wonderful review and for choosing North Authentic, Franki. We really appreciate you being a customer and helping to share the word about us. We are always here when you need us. :)
To start with, it smells amazing. I have finer hair, that tends toward dry, and frizzy at times. I have noticed a marked difference in the feel of my hair, since the first couple uses. The curl is not weighted down at all. After washing, my hair is having more defined curl, just from the shampoo and conditioner, even before I put any styling products in. I recommend trying it!
Thank you for the wonderful feedback and for always choosing North Authentic, Susan. We really appreciate you being a customer and helping to share the word about us. We are always here when you need us. :)
I really like the product but sometimes i feel that I cannot spread it through my hair as easily as other products
I love the smart curl hydrating wash. Along with the conditioner and styling products. Try Evolvh, you won't be disappointed!