It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
I am in love with the way the Alchemical Tobacco products smell! The scent is rich and woodsy, unlike so many floral and fruity products I’ve encountered. I also love the texture of my hair after I use these products. I haven’t used it enough to see a real color difference, but my hair does seem more shiny and lush.