Join us as we take a stand against toxins in hair care and beauty. Our curated collection is for the woman who is her own heroine. She is intentional and conscious of everything she does, down to what she puts on her skin.
OUR CONSCIOUS STANDARD
In an unregulated industry, we source with the highest standards to keep your hair care routine clean.
TESTING FOR CONSISTENCY
No "pinky swear" oversight here. North Authentic tests products yearly to ensure every ingredient in the bottle is on the label.
PERFORMANCE GUARANTEED
We test hundreds of products once they have passed our conscious standard to ensure they perform at the most optimal levels.
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View all90% of women have 9 products under their sink they don’t know how to use
60% of women are unhappy with their hair
We’re here to make sure you’re not one of them.