Join us as we take a stand against toxins in hair care and beauty. Our curated collection is for the woman who is her own heroin. She is intentional and conscious of everything she does, down to what she puts on her skin.
Make your hair your best asset
With products selected by our haircare experts for your unique hair type, concerns, and goals, your hair will never look and feel better.
Explore our TWO ways to shop and discover the best haircare routine for you!
haircare finder
customized quiz
Take our Hair Consultation Quiz to take advantage of a shopping experience specifically personalized for YOUR needs. During our hair quiz, much like an in-person consultation you would experience with a hair care expert at the salon, we will ask key questions to collect information about you, your hair texture, lifestyle, etc., so that we can expertly recommend a hair care regimen specific to your needs and goals.
discover clean haircare
customized shops
Navigate through our thoughtfully curated clean haircare collections and discover the best products customized for you. Use our expert created filtering system to choose your hair type, texture, goals, concerns or ingredient concern to tailor the products best for you.
Shop by Collection
new arrivals
North Authentic is always searching for the highest performing, cleanest products on the market. See what we found!
Skin Care
While we are hair-focused, we just can't help carrying these amazing skin care and lip care lines!
Summer Essentials
Higher temperatures means more time in the sun and pool. Protect your hair color and condition with these must-haves!
Hair Accessories
Turn that bad hair day into a sassy hair do with these unique and fun accessories!
Our conscious standard
In an unregulated industry, we source with the highest standards to keep your hair care routine clean.
testing for consistency
No "pinky swear" oversight here. North Authentic tests products yearly to ensure every ingredient in the bottle is on the label.
Performance Guaranteed
We test hundreds of products once they have passed our conscious standard to ensure they perform at the most optimal levels.
WHAT IS CONSCIOUS HAIR CARE?
AND WHY IS IT IMPORTANT?
“Green-washing” is a term that is becoming known to attempt to find sustainable, eco-friendly items across the beauty and fashion industries. This marketing tactic is used to gain market-share for "green" products and is completely unregulated. More product labels touting the words, “Clean”, “Green” and “All-Natural” contain ingredients that are toxic, endocrine inhibitors and carcinogenic. This causes confusion when trying to make healthy beauty product choices. To help you, here are some common questions and what North Authentic is doing to make your life easier.
new brand alert!
Innersense
DESIGNED BY MOTHER NATURE. INSPIRED BY LOVE.
Nature is at the center of Innersense Organic Beauty. We believe choosing clean, pure beautiful hair care is the smart, simple way to create a love story between you and your hair. The products are crafted from certified organic plant ingredients your hair will love in luxurious formulations that deliver hydration, health, moisture, shine and protection only Mother Nature can provide.
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