Join us as we take a stand against toxins in hair care and beauty. Our curated collection is for the woman who is her own heroin. She is intentional and conscious of everything she does, down to what she puts on her skin.
Make your hair your best asset
With products selected by our haircare experts for your unique hair type, concerns, and goals, your hair will never look and feel better.
Explore our TWO ways to shop and discover the best haircare routine for you!
Take our Hair Consultation Quiz to take advantage of a shopping experience specifically personalized for YOUR needs. During our hair quiz, much like an in-person consultation you would experience with a hair care expert at the salon, we will ask key questions to collect information about you, your hair texture, lifestyle, etc., so that we can expertly recommend a hair care regimen specific to your needs and goals.
discover clean haircare
Navigate through our thoughtfully curated clean haircare collections and discover the best products customized for you. Use our expert created filtering system to choose your hair type, texture, goals, concerns or ingredient concern to tailor the products best for you.
Shop by Collection
WHAT IS CONSCIOUS HAIR CARE?
AND WHY IS IT IMPORTANT?
“Green-washing” is a term that is becoming known to attempt to find sustainable, eco-friendly items across the beauty and fashion industries. This marketing tactic is used to gain market-share for "green" products and is completely unregulated. More product labels touting the words, “Clean”, “Green” and “All-Natural” contain ingredients that are toxic, endocrine inhibitors and carcinogenic. This causes confusion when trying to make healthy beauty product choices. To help you, here are some common questions and what North Authentic is doing to make your life easier.
new brand alert!
DESIGNED BY MOTHER NATURE. INSPIRED BY LOVE.
Nature is at the center of Innersense Organic Beauty. We believe choosing clean, pure beautiful hair care is the smart, simple way to create a love story between you and your hair. The products are crafted from certified organic plant ingredients your hair will love in luxurious formulations that deliver hydration, health, moisture, shine and protection only Mother Nature can provide.