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Conscious Hair Care
Hair care Quiz
Hair care Quiz
Personalized expert-prescribed hair care regimens from the top-performing clean hair care brands from around the globe
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Conscious Commitment
Join us as we take a stand against toxins in hair care. We are deliberate and conscious of everything we do, down to what we put on our scalp and on our hair. Our curated collections are hand picked by our hair care experts to provide you with the best performing and cleanest hair care on the market.
Shopping Filters
Shop your own way
Simply check the shopping filters on the left side of each collection page, choosing your hair type, texture, goals and ingredient preferences to find exactly which products are best for you.
Hair Quiz
Personalized Expert-Recommendations
Not sure what you need? Take the North Authentic Hair Quiz to receive your very own expert-recommended hair care regimen. It just takes 2 minutes and it's FREE!
Subscribe and Save
Set it and forget it
Order your favorite products at 30-, 60- or 90- day intervals and never run out when you need them most. Plus, you get 10% off on all subscription orders.
OUR CONSCIOUS STANDARD
In an unregulated industry, we source with the highest standards to keep your hair care routine clean.
TESTING FOR CONSISTENCY
No "pinky swear" oversight here. North Authentic tests products yearly to ensure every ingredient in the bottle is on the label.
PERFORMANCE GUARANTEED
We test hundreds of products once they have passed our conscious standard to ensure they perform at the most optimal levels.
Here's why customers love North Authentic
Excellent Customer Service
"I recently placed my first purchase with this company and i am so pleased! I received my order in less than 24 hours. I live in San Diego so i’m close to the facility! I will definitely be purchasing here more often! "Katelyn
Great Customer Service !!
"This is authentic product that I love to use on my dry bleached brittle hair. The customer service is great I definitely recommend getting all your hair products from here." Leslyann Batista
Great product, great company!
"This was my first time ordering from the North Authentic, and I couldn't believe when my order was shipped within minutes after placing my order. I received my order within three days from across the county. My Olaplex products were all as expected; they are all original and worked perfectly for my damaged hair." Zeynep Williams
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