North Authentic

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Simply check the shopping filters on the left side of each collection page. Choose your hair type, texture, goals and ingredient preferences to find exactly which products are best for you.

End choice overwhelm and get a prescription for hair care that works for you (97% of people never get that from their stylists).

Your hair will look better, feel better, work better, and probably smell better.

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In an unregulated industry, our standards are strict and we're not sorry.

In fact, they're the strictest in the business. Why?

You’d be surprised at how many so-called “clean” products still contain substances we don’t want anywhere near our bodies.

No "pinky swear" oversight here.

Your scalp is more absorbent than the skin on your forearms, FYI. So if a product contains even a trace of a chemical from our Hair Crimes List (yes, even one part per billion), we say buh-bye. Cancelled. 

If a product passes our clean test but actually does nothing for your hair? See ya. Also cancelled.

We only carry products that give you fabulous, salon-worthy results (this isn’t clean for clean’s sake)