conscience hair care + beauty

Discover your personalized hair care

Join us as we take a stand against toxins in hair care and beauty. Our curated collection is for the woman who is her own heroin. She is intentional and conscious of everything she does, down to what she puts on her skin.

Make your hair your best asset

With products selected by our haircare experts for your unique hair type, concerns, and goals, your hair will never look and feel better.

Volumize and Thicken
Fine Hair
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hydrate and strengthen
dry + damaged hair
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stop thinning and accelerate growth
Thinning Hair
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Define and Hydrate
Curly Hair
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why north authentic
discover your personalized haircare
We take the guess-work out of your hair care routine. Whether you are searching for that curl-enhancing styling product, strength-building treatment, or frizz-fighting hair mask, we have the brands and experts for you. We do rigorous vetting and testing of hair care products, so that you don’t have to. Not only are all of our products ‘conscious’ but they also perform.

Explore our TWO ways to shop and discover the best haircare routine for you!

haircare finder

customized quiz

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discover clean haircare

customized shops

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new arrivals

North Authentic is always searching for the highest performing, cleanest products on the market. See what we found!

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Skin Care

While we are hair-focused, we just can't help carrying these amazing skin care and lip care lines!

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Summer Essentials

Higher temperatures means more time in the sun and pool. Protect your hair color and condition with these must-haves!

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Hair Accessories

Turn that bad hair day into a sassy hair do with these unique and fun accessories!

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Our conscious standard

In an unregulated industry, we source with the highest standards to keep your hair care routine clean.

Barred Ingredient List

testing for consistency

No "pinky swear" oversight here. North Authentic tests products yearly to ensure every ingredient in the bottle is on the label.

Our Approval Process

Performance Guaranteed

We test hundreds of products once they have passed our conscious standard to ensure they perform at the most optimal levels.

Find Your Haircare Routine

WHAT IS CONSCIOUS HAIR CARE?

AND WHY IS IT IMPORTANT?

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new brand alert!

Innersense

DESIGNED BY MOTHER NATURE. INSPIRED BY LOVE.

Nature is at the center of Innersense Organic Beauty. We believe choosing clean, pure beautiful hair care is the smart, simple way to create a love story between you and your hair. The products are crafted from certified organic plant ingredients your hair will love in luxurious formulations that deliver hydration, health, moisture, shine and protection only Mother Nature can provide.

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north authentic

2640 East Coast Highway, Suite 2

Corona Del Mar, CA  92625

949.627.9998

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