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CONSCIOUS HAIR CARE
Personalized expert-prescribed hair care regimens
from the top-performing clean hair care brands
from around the globe
TAKE OUR QUIZ
from the top-performing clean hair care brands
from around the globe
Join us as we take a stand against toxins in hair care. We are deliberate and conscious of everything we do, down to what we put on our scalp and on our hair. Our curated collections are hand picked by our hair care experts to provide you with the best performing and cleanest hair care on the market.
Shop by brand
Summer Hair
This Season's Must-Haves
Keep your hair and your color healthy this summer with ample UV & Heat Protection, Hair Strengtheners, and of course nourishment.
OUR CONSCIOUS STANDARD
In an unregulated industry, we source with the highest standards to keep your hair care routine clean.
TESTING FOR CONSISTENCY
No "pinky swear" oversight here. North Authentic tests products yearly to ensure every ingredient in the bottle is on the label.
PERFORMANCE GUARANTEED
We test hundreds of products once they have passed our conscious standard to ensure they perform at the most optimal levels.
SHOP BY COLLECTION
why north authentic
ways to shop
ways to shop
We take the guess-work out of your hair care routine. Whether you are searching for a curl-enhancing styling product, strength-building treatment, or frizz-fighting hair mask, we’ll help match you with the products your hair has needed all along. And it gets better - we do rigorous vetting and testing of hair care products so that you don’t have to. Explore our two ways to shop and discover the best hair care routine for you!
Ask an expert
hair consultation quiz
hair consultation quiz
Take advantage of a shopping experience personalized just for you. Much like an in-person consultation at the salon, we’ll ask you key questions to understand your hair goals and recommend a hair care regimen specific to you.
90% of households have 9 products under their sink they don’t know how to use
60% of people are unhappy with their hair
We’re here to make sure you’re not one of them.
Here's why customers love North Authentic
Great Customer Service !!
"This is authentic product that I love to use on my dry bleached brittle hair. The customer service is great I definitely recommend getting all your hair products from here." Leslyann Batista
Excellent Customer Service
"I recently placed my first purchase with this company and i am so pleased! I received my order in less than 24 hours. I live in San Diego so i’m close to the facility! I will definitely be purchasing here more often! "Katelyn
Wavy Hair Perfection
"The SuperCurl Definig Cream is perfection for my wavy hair. It makes my waves soft and frizz free with no crunchy feeling at all. Evolvh has transformed my dry, processed hair into healthy, shiny stands. I am grateful for a company with ethics - offering cruelty-free, nontoxic, clean beauty products. The customer service is excellent too!" Gina H.
Great product, great company!
"This was my first time ordering from the North Authentic, and I couldn't believe when my order was shipped within minutes after placing my order. I received my order within three days from across the county. My Olaplex products were all as expected; they are all original and worked perfectly for my damaged hair." Zeynep Williams
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