Everyone Wants it
Gift healthy, beautiful hair
North Authentic has something for everyone on your list!
Plus, choose a FREE gift set on orders $150+.
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All your favorite conscious brands in one place
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how north authentic works
tell us all about your hair
Take a quick and easy hair quiz to help us learn about your hair so we can give you a customized prescription.
get your personalized hair routine
Our Master Stylists (aka Hairologists) will give you personalized recommendations based on your hair type, texture, and hair goals.
get it delivered to your door
Order your prescribed routine or use our shopping filters to shop by your hair type, texture, ingredients of concern and more.
Conscious choices and camera-worthy hair can co-exist
We've done a LOT of homework to find only the most effective clean hair products. You know, the ones that actually work. We don't fall for fancy labels, sexy ads, or influencer recommendations. As pro stylists, we've gotta see the results for ourselves before we pass them on to you.
Our loyalty lies with your hair and we're here to make it awesome.
Testimonials
we make it easy to have salon hair from home
Do it yourself
No time for a quiz? No worries...
Simply check the shopping filters on the left side of each collection page. Choose your hair type, texture, goals and ingredient preferences to find exactly which products are best for you.
take the hair quiz
End choice overwhelm and get a prescription for hair care that works for you *97% of people never get that from their stylists).
Your hair will look better, feel better, work better, and probably smell better.
Subscribe and Save
Set it and Forget it!
Save 10% on purchases when you subscribe. Choose to receive your favorite products at 30-, 60-, up to 180- day intervals and never run out when you need them most.
As a Master Stylist and autoimmune warrior, Natalie Palomino is devout to two things: Hair and Health.
Committed to the science of hair and how to improve it's overall condition she began issuing hair care prescriptions to her clients early in her career. The repeated dramatic improvements in her clients' hair made her one of the most sought-after stylists and hair care experts in the country.
After becoming diagnosed with two autoimmune diseases, her focus evolved to include overall health in her search and demand for only clean, or "conscious" ingredients.