how north authentic works
Conscious choices and camera-worthy hair can co-exist
We've done a LOT of homework to find only the most effective clean hair products. You know, the ones that actually work. We don't fall for fancy labels, sexy ads, or influencer recommendations. As pro stylists, we've gotta see the results for ourselves before we pass them on to you.
Our loyalty lies with your hair and we're here to make it awesome.
THE REAL DEAL!
I was skeptical when I first received my quiz results and only ordered a few items, but I became a true believer as soon as I started doing all the steps. Everything about my hair improved! Natalie’s expert Rx for KICKASS HAIR is the real deal!Los Angeles, CA
GREAT PRODUCTS, GREAT COMPANY!
This was my first time ordering from North Authentic and I couldn't believe when my order was shipped within minutes after placing my order....My products were all as expected; they are all orginal and worked perfectly for my damaged hair.
All I can say is WOW!!
I must say your company could be and should be held up as the gold standard of outstanding customer service. I’m still astounded by the virtually immediate response to my original email and the ongoing prompt and kind responses and offers of resolution. All I can say is WOW!!I look forward to being an ongoing customer. You rock! I appreciate all you’ve done, truly.
I LOVE THIS SHOP!
They have such an amazing selection of hair care products! I love the fact that I can set it all up on auto delivery so I never run out.
we make it easy to have salon hair from home
As a Master Stylist and autoimmune warrior, Natalie Palomino is devout to two things: Hair and Health.
Committed to the science of hair and how to improve it's overall condition she began issuing hair care prescriptions to her clients early in her career. The repeated dramatic improvements in her clients' hair made her one of the most sought-after stylists and hair care experts in the country.
After becoming diagnosed with two autoimmune diseases, her focus evolved to include overall health in her search and demand for only clean, or "conscious" ingredients.