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Updates + Blog

Feb 23, 2021
Best Shampoos to Get Rid of Greasy, Oily Hair
Feb 16, 2021
How To Fix Dry Hair
Feb 09, 2021
5 Best Volumizing Shampoos
Feb 03, 2021
8 Best Toxic-Free Hair Texture Sprays
Jan 28, 2021
Benefits Of A Healthy Scalp
Jan 24, 2021
Real or Fake? Where You Buy Your Shampoo Could Affect Your Health
Jan 21, 2021
The Curly Girl’s Guide to Winning the Wash Day Battle
Jan 20, 2021
How To Identify Your Curl Type and Pattern
Jan 12, 2021
Endocrine Disruptors: What’s Lurking In Your Shampoo
Jan 05, 2021
How to Avoid Toxic Ingredients in Your Hair Care
Dec 30, 2020
My Story...How 2020 Pushed Me Farther Than I Could Have Imagined
Dec 17, 2020
Why You Should Do As Our Milk Says — 6 Benefits of Our Anti-frizz Milk
Dec 09, 2020
5 Ways Hairstylists Can Earn $$$ During a Shutdown
Sep 15, 2020
Fall Haircare Essentials
Sep 01, 2020
Best Haircuts for Heart Shaped Faces
Aug 25, 2020
Best Haircuts For Square Faces
Aug 18, 2020
Best Haircut For a Long Face
Aug 04, 2020
Best Haircut For A Round Face
Jul 29, 2020
The Best 5 Products To Achieve Youthful, Beautiful Summer Hair
Jul 13, 2020
Why is conscious hair care important?
Jun 24, 2020
North Authentic's Mission
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About North Authentic

North Authentic is a conscious hair care online retailer headquartered in Southern California. Our curated collection is composed of conscious hair care products from around the globe that only use non-toxic, cruelty-free ingredients and are committed to fair trade, sustainable business practices. Not only do we take the guess-work out of your hair care routine, but we put every product through a rigorous vetting program that ensures you receive the cleanest products for you and our planet. 

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