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North Authentic is a conscious hair care online retailer headquartered in Southern California. Our curated collection is composed of conscious hair care products from around the globe that only use non-toxic, cruelty-free ingredients and are committed to fair trade, sustainable business practices. Not only do we take the guess-work out of your hair care routine, but we put every product through a rigorous vetting program that ensures you receive the cleanest products for you and our planet. 

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