Unveiling the Top Hair Care Trends of 2024:
A Hair Expert’s Insights

As we step into the vibrant world of 2024, it's time to revamp our hair care routines and embrace the latest trends that promise healthy, luscious locks. As a hair care expert, I'm excited to share with you the top hair care trends that are set to dominate this year.

Scalp Health Takes Center Stage:

Healthy hair starts at the roots, quite literally. In 2024, we are witnessing a significant shift towards prioritizing scalp health. Trichology, the science of the scalp and hair, is gaining recognition as individuals focus on maintaining a clean, balanced, and nourished scalp environment. Expect to see an influx of scalp-centric products, including exfoliating scrubs, serums, and targeted treatments. My top picks for scalp issues?

juliArt Dandruff Relief Scalp Restorer

for Dandruff

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Davines Calming Superactive

for Dry, Itchy Scalp

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Oway Sebum Balance Hair Bath

for Oily Scalp

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Stimulate Healthy Hair Growth

Oway Densifying Remedy

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Davines Energizing Superactive

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juliArt Cisper Hair Revitalizing Serum

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Overall scalp balance and healthy hair maintenance
Cult & King Tonik Scalp & Hair Purifier

Sustainable and Clean Hair Care:

With environmental consciousness on the rise, sustainable and clean hair care practices are gaining momentum which means you are already at the right place…North Authentic.  People are actively seeking products free from harmful chemicals, opting for natural and eco-friendly ingredients. Choose shampoos, conditioners, and styling products with clean formulations that prioritize both hair health and the planet. Look for the north approved sign for those products that are squeaky clean.

Customized Hair Care Regimens:

No two heads of hair are the same, and in 2024, personalized hair care regimens are becoming the norm. Thanks to advancements in technology, individuals can now access tailored solutions based on their unique hair type, texture, and specific concerns. Customized shampoos, conditioners, and treatments are revolutionizing the way we care for our hair. At North Authentic, customization isn’t necessary. Simply take the North Authentic Hair Quiz and our experts will recommend hair products across our sustainable brands that are perfect for you.

Inclusive and Diverse Hair Representation:

Diversity and inclusivity have rightfully taken center stage in the beauty industry, and this trend extends to hair care. Brands are embracing a wider range of hair textures, colors, and styles in their marketing and product offerings. Yaass curly girls!!  

Say goodbye to excessive heat styling and hello to embracing natural textures. Curls, waves, and kinks are being celebrated like never before. The trend is towards minimal manipulation and styles that enhance one's natural hair pattern. This shift promotes healthier hair by minimizing damage caused by heat and chemical styling.

This inclusive approach celebrates the beauty of every hair type, empowering individuals to embrace their natural locks.

Our favorite products by texture or hair concern:

Naturally Drenched Rebalance Pre-Conditioner Treatment

(For Coily Hair)

Coily hair can feel dryer than most hair types as natural oils struggle to make their way down the hairstrand. It’s like the Road to Hana down that strand. Use a bi-weekly ph balancing treatment like Rebalance to give your coils bounce and hydration.

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Evolvh Polishing Balm

(For Thick, Unruly Hair)

This polishing balm is rich enough to smooth and calm unruly hair types lending to a smooth and soft blowout

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Evolvh Insta Volume Elixir

(For fine hair prone to feeling greasy)

Fine, super soft hair can feel weighed down easily with simply the use of a little conditioner or hair product. No fear…there are products especially formulated to help. Evolvh’s Elixir is a lightweight leave in conditioner and styling product that leaves the hair feeling light and hydrated.

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Hair Wellness from Within:

2024 sees a holistic approach to hair care, with an emphasis on internal wellness. Nutrient-rich diets, supplements, and wellness routines designed to promote overall health are gaining popularity. A well-nourished body reflects in the health and vitality of your hair, making internal well-being a key aspect of the latest hair care trends. We love Viviscal Pro Hair Supplements to deliver all you need for healthy hair.


As we venture further into the year, these hair care trends are set to redefine the way we approach our tresses. Whether you're focused on scalp health, sustainability, personalization, or embracing your natural texture, 2024 offers a diverse array of options to elevate your hair care routine. Stay informed, embrace the trends that resonate with you, and let your hair shine in its healthiest, most beautiful state.

Natalie Palomino

Natalie Palomino is a Master Stylist, educator and Founder of North Authentic. Through advanced education and commitment to her craft, she built a vast clientele providing haircare education and hair services. In 2020, she created North Authentic, a conscious haircare retailer that puts the health of its customers and the planet at the forefront.

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