get salon hair
how north authentic works
tell us all about your hair
Take a quick and easy hair quiz to help us learn about your hair so we can give you a customized prescription.
get your personalized hair routine
Our Master Stylists (aka Hairologists) will give you personalized recommendations based on your hair type, texture, and hair goals.
get it delivered to your door
Order your prescribed routine or use our shopping filters to shop by your hair type, texture, ingredients of concern and more.
shop by brand
Limited Edition Curated Father's Day SetsView all
Rahua hair products are a line of natural, plant-based haircare products formulated with sustainably sourced ingredients from the Amazon rainforest. Rahua products are designed to help people achieve healthy, beautiful hair without sacrificing the health of their scalp or the environment.
Tell us your hair style goals, we'll match you with the products for real results
Conscious choices and camera-worthy hair can co-exist
We've done a LOT of homework to find only the most effective clean hair products. You know, the ones that actually work. We don't fall for fancy labels, sexy ads, or influencer recommendations. As pro stylists, we've gotta see the results for ourselves before we pass them on to you.
Our loyalty lies with your hair and we're here to make it awesome.
THE REAL DEAL!
I was skeptical when I first received my quiz results and only ordered a few items, but I became a true believer as soon as I started doing all the steps. Everything about my hair improved! Natalie’s expert Rx for KICKASS HAIR is the real deal!Los Angeles, CA
GREAT PRODUCTS, GREAT COMPANY!
This was my first time ordering from North Authentic and I couldn't believe when my order was shipped within minutes after placing my order....My products were all as expected; they are all orginal and worked perfectly for my damaged hair.
All I can say is WOW!!
I must say your company could be and should be held up as the gold standard of outstanding customer service. I’m still astounded by the virtually immediate response to my original email and the ongoing prompt and kind responses and offers of resolution. All I can say is WOW!!I look forward to being an ongoing customer. You rock! I appreciate all you’ve done, truly.
I LOVE THIS SHOP!
They have such an amazing selection of hair care products! I love the fact that I can set it all up on auto delivery so I never run out.
we make it easy to have salon hair from home
Do it yourself
No time for a quiz? No worries...
Simply check the shopping filters on the left side of each collection page. Choose your hair type, texture, goals and ingredient preferences to find exactly which products are best for you.
take the hair quiz
End choice overwhelm and get a prescription for hair care that works for you *97% of people never get that from their stylists).
Your hair will look better, feel better, work better, and probably smell better.
Subscribe and Save
Set it and Forget it!
Save 10% on purchases when you subscribe. Choose to receive your favorite products at 30-, 60-, up to 180- day intervals and never run out when you need them most.
Join the North Authentic Clean Cartel for consciously kickass hair & benefits including 15% off year round, special access, free products, expert consults & more.
As a Master Stylist and autoimmune warrior, Natalie Palomino is devout to two things: Hair and Health.
Committed to the science of hair and how to improve it's overall condition she began issuing hair care prescriptions to her clients early in her career. The repeated dramatic improvements in her clients' hair made her one of the most sought-after stylists and hair care experts in the country.
After becoming diagnosed with two autoimmune diseases, her focus evolved to include overall health in her search and demand for only clean, or "conscious" ingredients.