Skip to content
      • Shampoo
      • Conditioner
      • Leave In Conditioner
      • Hair Masks
      • Hair + Scalp Treatments
      • Oils + Serums
      • All
      • Volume + Thickeness
      • Smoothing + Shine
      • Curl Definition
      • Hairsprays, Hold & Wet Looks
      • Texture
      • All
      • Curly Hair
      • Frizzy Hair
      • Thinning & Hair Loss
      • Dry & Damaged Hair
      • Fine Hair
      • Men's Hair
      • Hair Tools
      • Hair Accessories
      • Hats
      • All
      • Gift Cards
      • New Arrivals
      • Best Sellers
      • Imperfect Collection
      • Fragrance Free Shampoo
      • The Clean Cartel
    • Natural Deodorant
    • Body Moisturizers
    • Lip Care
    • All
      • 100% Pure
      • Cult & King
      • Davines
      • Evolvh
      • Innersense
      • Jack59
      • JuliArt
      • Kavella
      • Naturally Drenched
      • Olaplex
      • Original Mineral
      • Oway
      • Reverie
      • Routine Inc
      • Sparrow 4 Everyone
      • Viviscal Pro
      • All Natural GLO
      • Babyliss
      • Denman
      • Goomee
      • Hot Head
      • Olivia Garden
      • Spornette
      • Tangle Teezer
      • Wet Brush
    • Skin & Wellness
      • Epicuren
      • Eyenvy
      • Routine Inc
  • Promotions
  • Rewards
  • Blog
  • Quiz
  • SALE
  • Log in
  • Instagram
  • Facebook
  • YouTube
  • Twitter
  • Pinterest
  • TikTok
Cart
Subtotal
$0.00
Shipping, taxes, and discount codes calculated at checkout.
Your cart is currently empty.
TURN YOUR MANE OVER TO THE EXPERTS
TURN YOUR MANE OVER TO THE EXPERTS
TURN YOUR MANE OVER TO THE EXPERTS
TURN YOUR MANE OVER TO THE EXPERTS
$4.95 STANDARD FLAT RATE SHIPPING CONTINENTAL U.S.
$4.95 STANDARD FLAT RATE SHIPPING CONTINENTAL U.S.
$4.95 STANDARD FLAT RATE SHIPPING CONTINENTAL U.S.
$4.95 STANDARD FLAT RATE SHIPPING CONTINENTAL U.S.
EARN CONSCIOUS CREDITS
EARN CONSCIOUS CREDITS
EARN CONSCIOUS CREDITS
EARN CONSCIOUS CREDITS
TURN YOUR MANE OVER TO THE EXPERTS
TURN YOUR MANE OVER TO THE EXPERTS
TURN YOUR MANE OVER TO THE EXPERTS
TURN YOUR MANE OVER TO THE EXPERTS
TURN YOUR MANE OVER TO THE EXPERTS
$4.95 STANDARD FLAT RATE SHIPPING CONTINENTAL U.S.
$4.95 STANDARD FLAT RATE SHIPPING CONTINENTAL U.S.
$4.95 STANDARD FLAT RATE SHIPPING CONTINENTAL U.S.
$4.95 STANDARD FLAT RATE SHIPPING CONTINENTAL U.S.
$4.95 STANDARD FLAT RATE SHIPPING CONTINENTAL U.S.
EARN CONSCIOUS CREDITS
EARN CONSCIOUS CREDITS
EARN CONSCIOUS CREDITS
EARN CONSCIOUS CREDITS
EARN CONSCIOUS CREDITS
North Authentic North Authentic
  • Hair
    Hair Care Products
    Shampoo
    Conditioner
    Leave In Conditioner
    Hair Masks
    Hair + Scalp Treatments
    Oils + Serums
    All
    Styling Products By Benefit
    Volume + Thickeness
    Smoothing + Shine
    Curl Definition
    Hairsprays, Hold & Wet Looks
    Texture
    All
    Best Products For
    Curly Hair
    Frizzy Hair
    Thinning & Hair Loss
    Dry & Damaged Hair
    Fine Hair
    Men's Hair
    Tools & Accessories
    Hair Tools
    Hair Accessories
    Hats
    All
    More Ways To Shop
    Gift Cards
    New Arrivals
    Best Sellers
    Imperfect Collection
    Fragrance Free Shampoo
    The Clean Cartel
  • Face + Body
    • Natural Deodorant
    • Body Moisturizers
    • Lip Care
    • All
  • Brands
    Hair
    100% Pure
    Cult & King
    Davines
    Evolvh
    Innersense
    Jack59
    JuliArt
    Kavella
    Naturally Drenched
    Olaplex
    Original Mineral
    Oway
    Reverie
    Routine Inc
    Sparrow 4 Everyone
    Viviscal Pro
    Tools & Essentials
    All Natural GLO
    Babyliss
    Denman
    Goomee
    Hot Head
    Olivia Garden
    Spornette
    Tangle Teezer
    Wet Brush
    Skin & Wellness
    Epicuren
    Eyenvy
    Routine Inc
  • Promotions
  • Rewards
  • Blog
  • Quiz
  • SALE
Log in Search Cart

do the challenge

Get Your Hair in its Best Shape Ever!

Our FREE 8-week Challenge includes:

* LIVE Consulting events with Master Stylists,

* An 8-week program of steps to get your hair in its best shape ever,

* A chance to win your entire routine FREE; and

* Much more...

sign up now

Updates + Blog

The Curly Girl's Guide to To Winning The Wash Day Battle
Jan 21, 2021
The Curly Girl’s Guide to Winning the Wash Day Battle
How To Identify Your Curl Type and Pattern
Jan 20, 2021
How To Identify Your Curl Type and Pattern
Endocrine Disruptors: What’s Lurking In Your Shampoo
Jan 12, 2021
Endocrine Disruptors: What’s Lurking In Your Shampoo
How to Avoid Toxic Ingredients in Your Hair Care
Jan 05, 2021
How to Avoid Toxic Ingredients in Your Hair Care
My Story...How 2020 Pushed Me Farther Than I Could Have Imagined
Dec 30, 2020
My Story...How 2020 Pushed Me Farther Than I Could Have Imagined
Why You Should Do As Our Milk Says — 6 Benefits of Our Anti-frizz Milk
Dec 17, 2020
Why You Should Do As Our Milk Says — 6 Benefits of Our Anti-frizz Milk
Best Haircuts for Heart Shaped Faces
Sep 01, 2020
Best Haircuts for Heart Shaped Faces
Best Haircuts For Square Faces by North Authentic Conscious Clean Toxic-Free Haircare
Aug 25, 2020
Best Haircuts For Square Faces
Best Haircut For a Long Face or Oblong Face Shape
Aug 18, 2020
Best Haircut For a Long Face
Best Haircut For A Round Face Shape
Aug 04, 2020
Best Haircut For A Round Face
The Best 5 Products To Achieve Youthful, Beautiful Summer Hair-ShopNorthAuthentic
Jul 29, 2020
The Best 5 Products To Achieve Youthful, Beautiful Summer Hair
Why is conscious hair care important?-ShopNorthAuthentic
Jul 13, 2020
Why is conscious hair care important?
North Authentic's Mission for Conscious Hair Care
Jun 24, 2020
North Authentic's Mission
Keep Toxic Chemicals Out of Your Beauty Products
Jun 18, 2020
Keep Toxic Chemicals Out of Your Beauty Products
Salon Open - June 2020-ShopNorthAuthentic
Jun 05, 2020
Salon Open - June 2020
5 Reasons Why You Must Say No to Box Dye
Apr 13, 2020
5 Reasons Why You Must Say No to Box Dye
Previous 1 2 3 4

You may also like

Bestsellers
Bestsellers
Clarifying Shampoos & Treatments
Clarifying Shampoos & Treatments
Curly Hair Products
Curly Hair Products
Hair Masks and Treatments
Hair Masks and Treatments

about north authentic

Experts in consciously kickass hair care, North Authentic is your source for non-toxic, stylist-approved hair products that really work. Take our short quiz and we'll prescribe you a 100% clean hair care routine for the best looking, best feeling (and probably best smelling) mane of your life.

  • Hair
  • Face + Body
  • Brands
  • Promotions
  • Rewards
  • Blog
  • Quiz
  • SALE

Our Company

  • About Us
  • Join the Clean Cartel
  • Rewards Program
  • Give 15% Off, Get 15% Off
  • Rx for Head Turning Hair
  • Become a Pro Ambassador
  • Join Our Influencer Program
  • FAQs
  • What is Conscious Hair Care?
  • Hair Crimes List
  • Sustainability at North
  • The North Authentic Challenge

Customer Service

  • My Account
  • Shipping & Returns
  • E-Gift Cards
  • About Shop Pay
  • Contact Us
  • Terms & Conditions
  • Privacy & Cookie Policy
  • Web Terms of Use
  • Accessibility
  • Data Rights
  • Do not sell my personal information

Connect with North Authentic

  • Facebook
  • Instagram
  • Pinterest
  • Youtube
  • Facebook Pro Ambassadors Group

Sign up FOR OUR NEWSLETTER

Subscribe to get special offers, free giveaways, and once-in-a-lifetime deals.

  • Instagram
  • Facebook
  • YouTube
  • Twitter
  • Pinterest
  • TikTok
  • American Express
  • Apple Pay
  • Discover
  • Google Pay
  • Mastercard
  • Shop Pay
  • Visa

© 2023 North Authentic

Powered by Shopify

Women's Online Sustainable Fashion, Hair + Beauty - North Authentic

Choose the ID of the Quiz you want to render (link popup, external link popup, email link popup):

  • Olaplex Quiz
    #quiz-X2H0OZ (internal) or https://shopnorthauthentic.com/#quiz-X2H0OZ (external, email)
  • Haircare Quiz (OLD)
    #quiz-dRbHyo (internal) or https://shopnorthauthentic.com/#quiz-dRbHyo (external, email)
  • Hair Styling Quiz
    #quiz-MnHoMB (internal) or https://shopnorthauthentic.com/#quiz-MnHoMB (external, email)
  • HAIR CHALLENGE QUIZ (SUPPLEMENTAL PRODUCTS)
    #quiz-7jHnVE (internal) or https://shopnorthauthentic.com/#quiz-7jHnVE (external, email)
  • Haircare Quiz (LIVE)
    #quiz-98HYrb (internal) or https://shopnorthauthentic.com/#quiz-98HYrb (external, email)
  • Hair care Quiz (Hair Care Only)
    #quiz-GrHeMZ (internal) or https://shopnorthauthentic.com/#quiz-GrHeMZ (external, email)
  • Juliart Quiz
    #quiz-e4H35m (internal) or https://shopnorthauthentic.com/#quiz-e4H35m (external, email)