It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
Favorite hair serum I have used so far
This product has single-handedly changed the condition of my hair. I haven’t had a single split end since I started using this product 2 years ago. I apply on damp end after the shower and intermittently before going to bed on dry hair (on non wash days). It’s not heavy, absorbs quickly, and smells awesome. It’s incredible, an absolute must!
Thank you for the review and for choosing North Authentic, Emily. We really appreciate you being a customer and helping to share the word about us. We are always here when you need us. :)
I love these drops. They help my hair feel younger and healthier.
We're thrilled to hear that makes your hair feel younger and healthier, Lauri. Thanks for sharing your review with us.
This is by all my favorite serum of all serums, you can apply it all day and your hair will never get greasy!
I've used it before and liked it very much. That hasn't changed. Thank you for your quick service!
Thank you for the feedback and great photo. Look at that shine!
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