It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
The best conditioner for dry curly hair. Never fails.
I give this product to my girlfriends for their birthday and they act like I’ve given them gold! It really helps your hair and it’s a product that just keeps giving!
Yay! So happy to hear that and thank you for the wonderful feedback.
This is my favorite hair mask for my wavy and frizzy hair. I use it once a week and it makes my hair so soft and manageable. This is a product I can't live without. I have introduced it to so many curly hair friends and they all love it!