It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
Great shampoo for every hair types that always gets me compliments on softness.
This shampoo makes my chemically processed hair feel soft and helps it look shiny. It’s a game changer. The matching conditioner is great, too.
Thank you for this wonderful review and for choosing North Authentic, Skye! We really appreciate you being a customer. We are always here when you need us. :)
This is a must have shampoo. It leaves hit shiny, manageable, and ultra soft. The conditioner from the same line is excellent, too.
Thank you for taking the time on leaving this product a wonderful review, Skye! We really appreciate you ♥
My favorite Davine’s shampoo so far. Smells amazing, lathers well, very gentle. I started with a sample, but I’m excited to buy a bottle.
Cleans well, doesnt strip my hair at all. Smells light and fresh and this is my favorite shampoo.